What is Digital Marketing and How Does It Work? Let me tell you a story.
Divya makes beautiful, handmade bangles. The kind you’d want to wear even if you weren’t into jewelry. Every piece had a little sparkle of tradition and a personal touch that made it special. In her small town, everyone knew about her. They’d gift her bangles at weddings, festivals, even birthdays.
But outside her town, no one even knew she existed.
One day, after a chat with a cousin who had just moved to Dubai, Divya decided to put her bangles online. She created an Instagram page, clicked pictures of her designs against pretty backdrops, and posted them with neat captions. She even used a few hashtags she had seen others use.
She waited.
But nothing happened.
A few likes from friends. A few “pretty!” comments. But no real buzz. No new followers. No orders.
She felt disheartened. “She wondered if online selling just wasn’t her thing”.she thought.
One evening, over chai, her friend Meera looked at her posts and said, “You’re showing the bangles, sure. But you’re not showing you. Tell your story. Show people why you make these. Let them feel your love for the craft.”
Divya had never thought about that.
The next day, she posted a simple story. No fancy edits. Just a photo of her old wooden work table and a caption that read:
“My mother made bangles by hand. I used to sit beside her, watching her fingers dance. Now, I use the same tools she left behind. There’s a touch of her magic in everything I create”.
That post didn’t just get likes, it got comments.
“Wow, this is beautiful.”
“Do you ship to Delhi?”
“My mom used to make jewelry too, thank you for sharing this.”
People connected.
Then Meera gave her another suggestion, “Try sharing something real, maybe even something imperfect. Let people see what goes on behind the scenes.”
So Divya posted a video of her accidentally dropping a tray of bangles. They clattered all over the floor. Some even broke.
She didn’t add music or filters. She just wrote: “Not all days come with sunshine and ease. But every day teaches me something.”
And guess what? That post blew up. People loved the rawness, the honesty. It was shared in WhatsApp groups and reposted by craft lovers. Orders started pouring in. Not just from nearby cities, but even from abroad.
That’s when Divya realized digital marketing isn’t just about pushing a product. It’s about telling stories. Being human. Creating connections.
So, what is digital marketing and how does it work?
It’s about understanding who you’re speaking to and what will truly connect with them. It’s about showing up not as a brand, but as a person. With stories. With values. With emotions.
What is digital marketing and how does it work in real life? Look at Divya’s journey. She didn’t run paid campaigns. She didn’t build a website. She simply shared what mattered most to her — and the world responded.
Her friend unknowingly became her guide, her very first digital marketing strategist. Without a formal plan, she understood what digital marketing is and how it works — storytelling, trust, and authenticity.
Now, I’m starting this same journey. I’ve just begun learning the ins and outs of this powerful tool called digital marketing. If you’re a small business owner, an aspiring marketer, or just someone curious about the space, stay connected.
Along the way, I’ll be sharing everything I learn, especially around what is digital marketing and how does it work in the real world — not just in textbooks or templates.
The focus is on connecting personally, not just professionally.
It’s about stories. It’s about people.
It’s about connection.
And most of all, it’s about knowing exactly what is digital marketing and how does it work — and using it with intention.
