Web Development + SEO
Portfolio Website Project
When I built my personal website, ayshatk.com, I set two clear goals: Rank Smart – Appear on Google’s first page, show up in AI recommendations, and reach the top of my Google Business Profile (GBP) listing.Break the Mold – Design a creative, non-traditional portfolio that reflects who I really am. But How To Rank in AI GBP and Google, Let’s Discover..
Client :
Aysha TK (My Own website)
Date : 20/04/2025
Concern :
A minimal, fancy, and artistic portfolio with a cute theme that reflects personality with designer and marketer side.
Overview :
In a short amount of time, first I Ranked #1 on Google for a my keyword, Achieved #1 on AI recommendations (tools like Perplexity), Got #1 on GBP for my niche. Then I ranked on the High competitive keyword also. I’ll walk you through the full journey: from keyword strategy to SEO techniques and the lessons I learned from ranking drops.
Challenges: Learning from Failure
The website faced multiple challenges during its growth. It was deranked several times on Google, demanding deep analysis and updates to regain visibility. One major hurdle was balancing artistic design with SEO performance — especially maintaining fast loading speeds while using coded animations for interactivity and visual appeal. Ensuring mobile responsiveness, optimizing images, and avoiding performance-heavy scripts became crucial. With so many SEO tools available, finding the right ones that actually improved rankings and user experience took trial and error. Each technical limitation, content gap, and algorithm shift brought lessons that shaped a smarter, more strategic site.
Strategy: Step-by-Step Approach For How To Rank in AI GBP and Google
Step 1: Built a Unique Website
I started by researching global websites and sketching layouts. Using Elementor and custom-coded animations, I built a site that felt unique. I focused on storytelling visuals, hand-drawn touches, and a clean UI, while ensuring SEO, speed, and conversion strategy — blending creativity with performance. Every detail reflects who I am: both a visual thinker and a strategic builder.
- Split-face hero image
- Hand-drawn design elements
- Art & Branding Harmony
- Keyword Concentrated Content
- Coded Scroll Animations
- SEO-Ready Structure
Highlights:
Step 2: Keyword Strategy That Worked
My target keyword was “digital marketing freelancer in Dubai“ — high competition, high volume. To rank faster, I used a technique called stemming by adding “best” to form a long-tail keyword: “best digital marketing freelancer in Dubai.” This made it more specific and easier to rank. Gradually rank on other keyword too.
- Less competition
- Stronger user intent
- Faster ranking
- SEO-friendly placement
Why it worked:
Step 3: On-Page SEO
I focused on creating original, keyword-optimized content that appeals to both search engines and real users. I used proper headings, meta tags, and internal links to improve crawlability. I also optimized for AEO (Answer Engine Optimization) to increase visibility in featured snippets and voice searches. The goal wasn’t just rankings but to leave a strong impression on visitors with clear, helpful content.
- SEO& AEO friendly content
- Image optimization
- Clean title tags and meta descriptions
- Fast loading speeds
- Mobile responsive design
Key actions:
Step 4: Off-Page SEO + Content Updates
I focused on building quality over quantity backlinks — mainly through guest blogging, business listings, and social shares. I also kept my content fresh with regular updates, because Google rewards up-to-date, relevant information. Each backlink was chosen based on relevance, not just domain authority. Consistent updates also helped maintain rankings and improve user trust over time.
What helped:
- Built quality backlinks (no spammy links)
- Published blogs regularly
- Shared updates on social media
- Kept my GBP listing active with weekly posts & reviews
- Updates Content Regularly
How To Rank in AI, GBP and Google (With Proof)
- #1 in GBP
- #1 in AI recommendations
- #1 on Google for my focus keyword
- #1 on Google for the high competitive keyword
- #1 ranked on many other keywords
#1 Ranked in all these keywords
Conclusion
This case study is proof that even as a beginner, you can rank on Google, get into AI tools, and dominate local search. The key is strategy, not shortcuts.
Now you know exactly how to rank on Google, boost your AI presence, and show up first on GBP — from someone who’s done it, step by step.
Takeaways: How To Rank in AI, GBP and Google
- Build a unique website that feels human, not corporate
- Use long-tail, realistic keywords
- Do solid on-page SEO
- Invest in off-page SEO — blogs, links, GBP updates
- Use every drop in rank as a chance to learn
- Be consistent and patient — rankings take work